Non-surgical aesthetic procedures are more popular than ever. In 2017 alone, 15.7 million minimally invasive cosmetic procedures were performed. These procedures include injectables, non-invasive body contouring options, and laser treatments. As the number of injectable treatments has been on the rise, their versatility has also become a hot topic as many are starting to use popular injectables for more than just anti-aging treatments.
Injectables Taking over the Non-surgical Aesthetics Sector
BOTOX was approved for treating migraine patients in 2010, opening up the door for practitioners to question what else their injectables would be effective at treating. Eight years later, injectables are being used in a variety of ways to achieve a number of aesthetic feats so patients don’t have to go under the knife. Now, practitioners are using BOTOX, dermal fillers, and other injectables from everything to non-surgical nose jobs to liquid facelifts. Other popular treatments with injectables include jawline contouring, hand rejuvenation, chin augmentation, and filling in acne scars. So, how are practitioners using injectables to offer surgical alternatives to their patients?
BOTOX is the most popular cosmetic treatment of its kind, and its versatility has only increased this. It has been FDA-approved for both migraines and hyperhidrosis (excessive sweating). However, many practitioners have begun to use the injectable for a variety of alternative uses.
- Lip Flip: BOTOX has started being used as a lip enhancement, as doctors have begun to inject it around the lip area to flip targeted areas outward for a fuller appearance and a plumper pout.
- Neck Lift: Practitioners have started to use BOTOX in the neck and jowls to produce a tightening effect to reduce neck bands and loose skin in areas around the jawline.
- Gummy Smiles: For patients who wish to reduce excessive exposure of gums when they smile, many doctors have started using BOTOX as a treatment to soften patients’ lips when they smile.
Dermal fillers like Juvederm and Restylane have been the go-to for aesthetic practitioners to fill in deep lines and wrinkles, restore volume to areas of the face affected by aging, and lip enhancement. However, these popular injectables have rapidly advanced and are being used in a variety of areas around the face and body for a plethora of cosmetic purposes.
- Hand rejuvenation: With the recent FDA-approval of Restylane Lyft for restoring lost volume to hands, many doctors are seeing patients who wish to restore the hands of their youth. The procedure offers a quick, no downtime alternative to fat transfers and other invasive treatments.
- Non-surgical Nose Job: While a rhinoplasty can offer permanent results for patients looking to change the shape and size of their nose, many don’t have the time for surgery or recovery. Using hyaluronic-acid fillers, doctors can straighten and reshape the nose in a quick treatment.
- Jawline Contouring: For patients wanting to reshape their jawline area, dermal fillers are starting to become a popular option. Targeting areas around the jawline and chin, doctors can contour the face and give it a more symmetrical, chiseled look through the use of injections.
Surgical vs Non-surgical
Depending on your individual aesthetic goals, non-surgical, injectable treatments could be a great option. However, for more permanent results, some patients may wish to pursue the surgical route. To find out what your best options are, talk to a board-certified plastic surgeon or medical injector.
Med Aesthetics Group is a full-service digital marketing company dedicated to the aesthetics industry. We work closely med spas, plastic surgeons, cosmetic dentists, and other aesthetic professionals nationally. Med Aesthetics Group seeks to not only be a voice for our clients, but for the aesthetics industry as a whole.